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1、C. De’s ESL Cafe D. the Classroom by Vo of AmericaHow to Attract Customers回答者： ST - 见习魔法师 二级 1-30 07:45The success of your business relies greatly on your ability to attract a steady stream of customers. So if you're not as busy as you'd like to be, try a few of these mods and watch your sales soar.C. People born in May will live longer than those born in October.Steps:1. Launch a Web site. Web sites provide your company with worldwide exure and give your customers convenient access to your servs and products.2. Host a grand opening or open house. Invite local business owners and residents from surrounding neighborhoods. Provide refreshments, drawings for door prizes, free merchandise samples, and he plenty of business cards and company brochures on hand.3. Monitor the quality of your servs and products constantly. Satisfied customers who spread the word about your business are the best source of new customers. Pay attention to pricing, customer serv, product ailability and prompt delivery.4. Explore various types of traditional aertising mods such as classified ads, yellow page ads, evision and radio spots, and display ads in magazines and on other Web sites. Go with what meets your budget and best reaches your target group.5. Support a local charity by sponsoring a fundraising nt such as a food drive, toy drive or walkathon. Arrange for a formal presentation of your donation with cameras at the ready and try to get a local news to publish the photograph.6. Distribute fliers and business cards door to door, place them under car windshield wipers and tack them to local apartment, college and community center bulletin boards.7. Maintain a visible presence within your industry. Participate in trade shows, attend community nts and offer to speak on your area of expertise at seminars.Tips:In addition to the rmation or products your Web site will showcase, make your Web site an entertaining experience. Provide features such as free e-mail tcards, electronic scratch-off tickets for free prizes, and links to Web sites and chat rooms.Exchange banner ads with Web sites that represent similar or complementary businesses. For example, if you own a pet supply business, exchange banner ads with a veterinary clinic.Send a press release about your open house or grand opening nt to the business section of your local . Make sure to also send a press kit with rmation about your company, its owners and key personnel. Emphasize the unique features of your business and, if sible, tie it to a local issue or current nt to increase the chances of media coverage.Give existing customers a all gift or discounts toward future purchases in return for referring new customers.Offer special discounts for new customers in all of your aertising.Ways to Promote Your Product or ServThe marketing budget deserves careful consideration, because it not only serves to create market impressions; it is expected to generate rnues. Understanding the kinds of impacts that can be expected from the various print and electronic media will to ma this element of business expense.An important precaution is to understand that each market segment may react differently to the way that a promotional message is presented. With all due respect for human nature, an exciting, aggressive or n humorous message may be perceived as offensive or insensitive n though it may be grammatically and politically correct.The Print and Graphic Arts MediaBusiness cards and stationery are effective, inexpensive and professional promotional tools but use of these s should be restricted to personal contacts. Rubber stamps or staples are for impersonal, routine tasks and should not be used in any way with this media. Aertising specialties such as pens, key rings and calendars acknowledge goodwill in the form of a all gift, but these convey more image than rmation.Local newss are preferred by many retailers because it provides maximum flexibility in terms of budget, timing, coupon feedback, product and pr mix. The perception rate is high because the reader can get more than one impact from the same message.Brochures, ters and packaging are cost effective ways to provide a combination of moving and static visual impact with the most versatile applications. Brochures rm, ters inspire and packaging validates the customer's buying decision.Catalogues used by the mass merchandisers are expensive and designed for specific, targeted markets. The high quality graphics makes the catalogue a reference product with portable but inflexible rmation. The catalogue style of aertising is more frequently used in promotional sales flyers.Magazines are more expensive than news or radio, but he the aantage of a more specific audience of subscribers (i.e. s, women, crafters, etc.) Manufacturers tend to use this media to rerce their brand names and trademarks in the market.Business pages of your ephone book provide an interactive link to the primary electronic media; the ephone and the fax. The toll free 1-800 serv invites extended markets, and implies modern servs.Increased use of cellular ecommunications is expected to influence a new we of creative marketing tactics.The Electronic MediaRadio is cost effective and the audiences are routinely loyal to a station's program format. The lack of visual impact makes the message more personal and conversational. Promotional nts often build on the interactive links with the audience. Radio messages tend to dlop a personality and convey a friendly, local relationship.Television captures more audience time than any other medium and it has the powerful aantages of visual impact. It is generally belid that as much as 90% of a person's total perception is the result of images conveyed to the brain in one way or another.The TV. commercial is targeted at a home audience in a relaxed and suggestive atmosphere, by using short, repetitive, and high impact messages. The TV. remote control has changed viewing habits such that commercial spots are now formatted in clusters of ten and fif second clips.There is an increasing number of online directories ailable with which you can list your business. Not only are many of these directories ailable at reasonable rates, they allow customers from all parts of the province, country and world easy access to your business.。

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